Wilkinson Sword Sensitive Shave Soap has the optimum creamy formulation for a comfortable application on the skin and is an excellent shaving preparation for a traditional shaving experience. The creamy solution, which is designed to be whipped into a thick lather with our Classic Shave Brush and applied to the skin, allows your blade to glide more smoothly, reducing shaving irritation for a gentle and smooth shaving experience. The soap contains 89% natural origin ingredients* and is appropriate for sensitive skin.