Masterplast Gel Heel Cushions provide instant, long lasting comfort for heels. Silicone gel heel cushions. Shock absorption specially designed for women heels. The silicone gel heel pad cup cushion shoe insole insert, provides instant long lasting comfort for heels. Suitable for all shoe sizes. Insert gel heel cushions directly into shoe, fitting directly into the heel position. To clean wipe non-adhesive side and clean with damp cloth.